Coraline The Movie - mystery boxes (viral marketing)

Neil Gaiman's Coraline is due to be released as a movie in May this year.

As part of the promotion for the film the crew have sent out 50 mystery handmade boxes including props, puppets and storylines to keen fans who've been actively blogging the film's progress and production since the project began.

How amazing would it be to receive one of these boxes? Check out the detail and care taken with all of them. This is a lovely little viral campaign from Laika Entertainment.