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Leeds College of Art, West Yorkshire, United Kingdom
GiD things is a blogspot for students studying the Graphics, Illustration and Digital Media specialism on the Leeds College of Art Foundation Diploma in Art & Design course. This blog exists to highlight contemporary designers and their practises which are relevant to ongoing studies and topics investigated throughout the course.

Wednesday, 19 November 2008

Found type

Sometimes it's as simple as taking a look up isn't it?

It seems fairly obvious to say that the human mind has a great aptitude to recognise even simple and crude letter forms. This is a great advantage for the designer when working with found type - your audience is pretty much guaranteed to be able to 'read' your visual message.

The beauty of Lisa Rienermann's "Type the Sky" is in its apparent simplicity - constructed from such familiar architectural shapes and placed into a new, a fresh context, it leaves us with a suggestion that these letters (or maybe even words) were always hanging around inbetween buildings and down dark alleyways. I wonder what conversations the buildings are secretly having with each other.