It seems fairly obvious to say that the human mind has a great aptitude to recognise even simple and crude letter forms. This is a great advantage for the designer when working with found type - your audience is pretty much guaranteed to be able to 'read' your visual message.
The beauty of Lisa Rienermann's "Type the Sky" is in its apparent simplicity - constructed from such familiar architectural shapes and placed into a new, a fresh context, it leaves us with a suggestion that these letters (or maybe even words) were always hanging around inbetween buildings and down dark alleyways. I wonder what conversations the buildings are secretly having with each other.
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