Some great great packaging

Found on thedieline.com if you're interested in packaging design this website is a really comprehensive resource.

Marmite

Taken from dieline.com

Core Design has created an exclusive run of 200 hand-crafted jars for the launch of new extra-matured Marmite ‘XO’. A brand iconic in the UK, which has remained virtually unchanged for decades. The new flavour variant has been developed through an innovative social media campaign, creatively directed by The Core.

Coraline The Movie - mystery boxes (viral marketing)

Neil Gaiman's Coraline is due to be released as a movie in May this year.

As part of the promotion for the film the crew have sent out 50 mystery handmade boxes including props, puppets and storylines to keen fans who've been actively blogging the film's progress and production since the project began.

How amazing would it be to receive one of these boxes? Check out the detail and care taken with all of them. This is a lovely little viral campaign from Laika Entertainment.